We are committed to safeguarding the privacy of our website visitors and customers. This policy explains how we will handle your personal data and the use of cookies. By using our website and agreeing to this policy, you consent to our use of your personal data and cookies in accordance with the terms of this policy.
When you use Ray of Light Prints websites, Ray of Light Print is the data controller, and we own the data that we collect on the site. We may update this policy from time to time, so you should check this page occasionally to ensure you are happy with any changes.
If this Privacy and Cookie Policy significantly changes, we will post the new policy on our website and, where appropriate, send you an email.
Information We Collect
We collect personal information that you provide directly to us, such as:
- Contact Details: Name, email address, phone number, and postal address.
- Order Information: Products purchased, payment details, and billing information.
- Communication: Any messages or feedback you send us.
We may also collect technical data automatically when you visit our website and use this for website administration. This statistical data about Ray of Light Prints users’ does not identify you; this includes data such as:
- IP address, browser type, and browsing behaviour through cookies and analytics tools.
How We Use Your Information
We use your data to:
- Process and fulfil your orders.
- Remind you of an abandoned shopping cart.
- Respond to your inquiries and provide customer support.
- Send order updates.
- Send marketing communications (if you opt-in) and promotional offers. (You can opt-out at any time by clicking the unsubscribe link in any marketing email we send or by contacting us directly)
- Communicate with you and answer your questions.
- Create and maintain a customer account (including features such as favourites).
- Improve our website and services through analytics and user feedback.
- Comply with legal and regulatory obligations.
Who can gain access to my information
Your personal data is primarily processed by Ray of Light Prints. We will never sell your personal data. In some cases, we may share this data with our contractors to fulfil our commitments to you efficiently. When we do so, we ensure that contractors follow the legal requirements to protect personal data, including confidentiality and secure handling.
Potential providers we may share your data with:
Payment Service Providers
- To process payments, our payment provider(s) will gain access to your personal data.
- The payment service provider is responsible for handling your personal information, and there are separate conditions that apply to them. Information regarding their conditions and handling of your personal data can be found when you choose which payment method to use on the site.
Third-Party Fulfilment Services
- We work with third-party dropshipping suppliers to fulfil your orders efficiently. When you place an order, we may need to share limited personal information with these suppliers to process and ship it. This typically includes your name, shipping address, and contact details (e.g., email address or phone number for shipping updates).
- We ensure that our dropshipping partners handle your information in compliance with data protection laws, maintaining its security and confidentiality. These suppliers will not use your information for any purpose other than fulfilling your order.
Delivery Service Providers
- We will share your personal data with a carrier to deliver your goods to your home address or a postal agent and handle any returns.
- These companies can only process your personal information according to our explicit instructions and cannot use your information for any other reason.
Review Collection and Publication Provider
- To collect and publish your reviews on our website, we share your personal data with the supplier that provides the technical solution to collect and publish such reviews.
Friend Referral Program Providers
- If a friend has referred you to us, we will share a hashed version of your email address (a unique identifier) with a supplier who assists us with enabling friend referrals. The purpose is to determine whether we should pay the service supplier for referring a new customer. The hashed ID cannot be converted back to reveal your email address.
Collaborative Partners
- We work with partners, such as affiliate marketers or influencers, who help bring new customers to us through their platforms or channels. To make this possible, we may share limited information, such as order numbers and purchase amounts, with these partners. This information is used only to track and credit them for the sales they generate.
- We do not sell this information or share it with anyone else outside of this purpose. Your data is handled securely and used only as necessary to support these partnerships.
Other Recipients
- We may send your data to other recipients, such as government organisations if required by law. We will only do so when legally required and take steps to ensure your data is handled in compliance with applicable data protection laws.
- If all or a portion of our organisation is shared or integrated with another organisation, your personal data can be provided to our advisors, potential buyers, and their advisors, and passed on to the new owners of the business.
Transfers Outside the EU
- Some of the services we use, such as payment processors or technical platforms, may process data outside the European Union. When this happens, we ensure that your personal data is transferred securely and in compliance with EU data protection laws.
- We use legally approved safeguards, such as the European Commission’s Standard Contractual Clauses or equivalent frameworks, to protect your data. These measures ensure that your privacy and rights are maintained, even when data is processed outside the EU. When your data is transferred to countries without equivalent data protection laws, we take additional steps to ensure it is adequately protected.
Your Rights
Under the UK GDPR, you have the following rights regarding your data:
- Access: Request a copy of the personal data we hold about you.
- Correction: Update or correct inaccurate information.
- Deletion: Request the deletion of your data, where applicable.
- Objection: Object to the use of your data for direct marketing.
- Data Portability: Request a copy of your data in a portable format.
- Restriction of Processing: request that we restrict the processing of your data in certain situations (for example, if you contest the accuracy of the data or if you object to the processing).
- Automated Decision-Making: We do not engage in automated decision-making processes that significantly affect you.
To exercise any of these rights, contact us at support@rayoflightprints.com.
Data Security
- We implement robust security measures, including encryption and access control, to protect your personal information from unauthorised access, disclosure, or misuse during storage and transmission.
- While we take all reasonable steps to ensure the security of your data, please note that no method of transmission over the Internet is completely secure, and we cannot guarantee absolute security.
- We also ensure that our partners and contractors maintain these security standards to protect your information.
Data Retention
- We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, such as processing orders, complying with legal obligations, or resolving disputes. After that, your data will be securely deleted or anonymised.
Cookies and Tracking Technologies
Our website uses cookies to enhance your browsing experience. Cookies help us:
- Understand how visitors interact with our website.
- We use them to identify your computer when you are on the website. A cookie is a file sent by the website to your computer and used by the website to identify you, improve the website and deliver a personalised service.
- You may configure your browser to refuse or restrict the use of cookies. For example, in Internet Explorer, go to Tools > Internet Options. If you refuse or restrict the use of cookies, you may be unable to access certain parts of the website and may not be able to purchase goods.
What are cookies
- Most websites use cookies, which are small text files stored on your computer when you visit a site. These cookies help websites serve relevant content, improve your browsing experience, and allow us to understand how visitors use the site.
- The cookies on this website do not identify you personally but rather recognise your computer and whether it has visited the site before.
- Persistent cookies are stored on the user’s computer for a certain period of time.
- A session cookie is only stored on a user’s computer while the user is navigating the website. As soon as the web browser is closed, session cookies are deleted.
Cookies we use
- Ray of Light Prints’ e-commerce platform sets cookies to allow the site’s basic functionality to work—check out, shopping cart, etc.
- We also use Google Analytics and advert tracking technology. This helps us analyse data about web page traffic and improve our website. We only use this information for statistical analysis purposes, and then the data is removed from the system.
How do I delete cookies
- If you do not want cookies to be used, you can disable them from your web browser’s Settings tab (visit your browser’s Help page for more information). Most browsers allow you to clear cookies through their privacy or history settings. Please note that deleting cookies may affect your browsing experience, including logging you out of websites and resetting preferences. For instructions on how to delete cookies in your browser, please refer to the help section of your specific browser.
Other websites
- This site may contain links to other sites. We are not responsible for such websites’ privacy practices or content. However, we make every effort to ensure that the data is protected within GDPR laws.
Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact us:
Email: support@rayoflightprints.com
Postal Address: 124 City Road, London EC1V 2NX, United Kingdom
This Privacy Policy was last updated on 19th November 2024
